Video interviews are always a great source of content—they help your audience get to know you better and also give you a format through which you can promote your brand and your products. However, nothing can ruin an interview faster than when the interviewee don’t know what to say. A lot of people get nervous behind the camera but if you are prepared and energetic, you can leverage the power of video in your content marketing strategies. To be a great interviewee, simply follow our 16 tips below, and we’ll look forward to getting you on camera soon!
- Know the audience that you want to speak to and connect with the members of the media in that particular niche.
- Know the audience that you are talking to and what that audience is interested in.
- Make sure that what you have to say is of value to other people, not just yourself or your brand.
- Ask yourself why people should care about what you’re saying. No, really, why should they care?
- Have both a long narrative and a short narrative. In other words, be able to give a detailed answer or the cliff notes version.
- Try and make your story relevant to current events, trends, and movements.
- If you are asked to do an interview, don’t ask to do it later. I probably do not want to come back later.
- Don’t introduce me to your PR person; I want to speak to you not them.
- Always think of your interview in the context of a blog post. Most of the time I write a blog post to accompany the video, so think about the general topic of interview as the title of the post, the questions and answers as the valuable, original content, and your contact details as the end.
- Sell your company by presenting yourself as an expert and providing great content. DO NOT just give a sales pitch!
- Look at me not the camera—people look into the conversation rather because it feels uncomfortable if you’re staring at them the whole time.
- Don’t try and grab the mic, it doesn’t belong to you.
- Don’t walk out of shot. Get comfortable and stand in one place until the interview is over.
- Don’t walk away until I say the interview is done.
- Remember that you’re on camera—behave like an adult!
- At the end of the interview I usually ask you how you would like people to contact you. Don’t say “go to my website” or “email sales@I-hate-sales-people.com.” Give them your email address or linked details, it’s much more personal and inviting and will encourage people to actually contact you and want to do business together.
These are our tips for on camera interviews that, when followed, provide great, shareable content for your brand and can help drum up business and help you gain exposure. Now, next time you see me at a conference, you’ll know exactly what to do!
For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.