In a recent interview fromSan Francisco, Scorpio Media‘s James Wallace talks to TheMail about his travels around the world and the insights he has gained from working in numerous different marketsTo find out more, watch the video below:
These are some key takeaways from the video:
The main trend that James has noticed is that no matter what country you’re in, the ways in which people connect and communicate are very similar. The Internet has made it possible for people to have a very similar experience when it comes to communication, and marketers need to understand that in order to be successful in today’s world, you must think generationally rather than internationally.
James sees YouTube as one of the only successful international social media channels and if brands want to go global, the best current means for doing so is through YouTube content.
If you have any questions after watching the video, feel free to ask them in the comments section below! For more performance marketing videos, please visit TheMail’s YouTube page.
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