In a recent interview, Scorpio Media‘s James Wallace talks to TheMail about his predictions for the year to come, as well as the trends that he expects to see in the affiliate marketing industry in 201To find out more, watch the video below:
These are some key takeaways from the video:
James predicts that the affiliate marketing industry will continue to follow a trend it’s been seeing for quite some time—networks who provide little or no value being pushed out, especially as marketers look for transparent and technologically advanced networks and solutions.
When we asked James what company he’s got his eyes on, he told us Integrate.com because they are a company who is trying to “provide transparency through technology.”
Despite the rather lackluster China International Affiliate Conference, James predicts that the Asian market will be a hot spot for affiliates as more users come online in 2014.
If you have any questions after watching the video, feel free to ask them in the comments section below! For more performance marketing videos, please visit TheMail’s YouTube page.
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