Rap Genius the god of super fast growing rap sites which raised $15 million dollars has blown up and been kicked off Google’s search results.
This is the same story of many shady companies on the internet only this time they managed to raise a lot of money. Google hates spam and Rap Genius were caught doing some shady link development work. This work was making them rank for lots of terms in the index and they were getting millions of visitors with this trick which enabled them to raise lots of funding. What were they doing, they called it an affiliate program but what they were doing was just buying links. Now their mane does not even show up when you search for the brand Rap Genius. When BMW were caught keyword stuffing they went dark for a while and then they just showed up for the brand name BMW and it took over a year to come back. If I were Rap Genius and had that money I would buy another website.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.