Over the course of 2013, TheMail’s inaugural year, we were very lucky to have a number of great guest authors and industry experts offer up their own professional insights and personal advise on our site. Many of our guest authors run their own successful performance marketing, mobile, or email marketing companies and brought their unparalleled knowledge to TheMail and our readers on a regular basis. So, as we prepare for 2014, we wanted to catch up with a handful of our contributors and find out what they thought were the biggest trends of 2013, and who the industry should be looking out for in the year ahead.
Alex Genadinik, GlowingStart.com—“I feel that most people were having a difficult time with SEO. Google created quite a mess for webmasters, and nearly no one is satisfied with the volume of their search traffic. This caused a plight to other platforms like YouTube, Quora, social sharing. Additionally, I have seen a tremendous rise in volume and popularity of people promoting their businesses via their own podcasts.”
Alex’s 3 to Look For in 2014:
Michael Beck, HomeFinder.com—“Google continued to combat spam with several algorithm changes, most critically hummingbird, making gaining position in natural search results even more difficult. It’s clear that the future of Google SERPs is going to be heavily weighted toward paid placement (CPC & Shopping), knowledge graph (direct answers to simple questions), local, and in-depth content from top sources (WSJ, NYT, WAPO, etc.) in that order.”
“Email continues to be a valuable conversion, nurture, and engagement channel. The transition to mobile-first is now imminent, as many programs are seeing a majority of engagement on mobile devices.”
“Vine has had a big impact on social feeds, consuming a lot of engagement attention on Facebook and Twitter. With auto-play now the newsfeed standard you can expect for Vine to play an expanded role in 2014 marketing programs.”
Michael’s 3 to Look For in 2014:
Jesse Aaron, Mashbout.com—“Social monitoring is definitely one of the biggest trends in performance marketing. It allows all marketing areas, even design and development teams, to gauge brand image, find pain points, and directly engage potential customers. People freely express their true dispositions to brands and businesses online, which offers more accurate insights for marketers. “
Jesse’s 3 to Look For in 2014:
Eder Holguin, Ideal Media—”I think the biggest trend we saw in 2013 and will continue to see next year and for years to come is the transition to mobile marketing. Mobile marketing is, and will continue to be, the fastest growing trend in the near future. With the projected share of the US population with smartphones at 50% by early 2014 and 25% worldwide, it is very clear that the market will continue to shift from web to mobile.
Eder’s 3 to Look For in 2014:
From Google to Vine, and email to podcasts, our contributors certainly noticed a wide variety of trends in 2013, proving once again that the performance marketing industry is constantly evolving, adapting, and growing. With 2014 right around the corner, we’re excited to see what new trends come with it and in what direction the industry goes. To stay up to date with all of the latest happenings in 2014, make sure to subscribe to TheMail’s newsletter and follow us on Facebook and Twitter so you can keep your campaigns one step ahead of the curve.