The idea of a celebrity endorsement is certainly nothing new, however, most small businesses can’t afford the massive price tags that come with large celebrities. But, even if you’re a small business owner with a tight budget, that doesn’t mean that you can’t take advantage of celebrity appeal and use their popularity to boost your own traffic and sales. Take our own site, The Mail, for example. Earlier this year, on the heels of Miley Cyrus’ highly controversial VMA performance, we shared a story about GameLink’s exclusive offer to the young star to do an adult scene with Mandingo. While we generally steer clear of these types of content, it was a great opportunity for us to share Jeff Dillon and GameLink’s offer as an exclusive story, and also capitalize on the Miley hoopla that was happening. A few months down the line, we’ve looked at our analytics and found that this was one of our highest visited stories all year long.
Given the timing of the article and the combined celebrity of Miley Cyrus and Mandingo, we were able to increase our monthly traffic and piggyback off of the ever increasing Miley Cyrus fanfare.
So if you’re looking for a creative and inexpensive way to get more page views and generate traffic, make sure to stay on top of trends and try to use celebrity names, photos, and any other kind of relevant celebrity content whenever possible. Celebrities are an easy way to pique users’ interests and get them to visit your site.
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