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Sky Tonia Ferreira, American singer-songwriter, model, and actress has been taking a page out of Miley Cyrus’ play book and making people angry.

skysky

In response to her critics, Ferreira says, “You’re supposed to sell your body in a way that’s like…it’s OK to be sexy when it benefits everyone else. Most of the people who had a problem with it were men. At this point, I feel like I’m doing a bad job of being a feminist if I’m not making someone angry.”

Five things marketers can learn from this:

  1. It may be a year of political correctness, but sex still sells.
  2. More than sex still selling, you can still hit the headlines will celebrities taking their clothes off.
  3. It’s not about trying to please all the people all of the time, but about trying to please your audience and grow your fan base.
  4. Ferreira did not shy away from those who might hate her work. By explicitly referring to feminists in interviews, a group who would have something to say on the matter, she has been able to maximize the press around the photos.
  5. The photos being part of her product launch ensured that her product got attention, not just the sexy photos. You can find more of her crazy photos here.

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Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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the mail online
Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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