The Federal Trade Commission is mailing nearly 317,000 checks to consumers who purchased acai berry supplements, “colon cleansers,” and other dietary products from Phoenix-based Central Coast Nutraceuticals, Inc.In August 2010, the FTC charged Central Coast Nutraceuticals, two individuals, and four related companies with a number violations ranging from unfair billing practices to deceptively advertising Acai Pure as a weight-loss product and Colotox as an aid for preventing cancer.
The checks, which total $5,936,243.63, must be cashed by recipients within 60 days after they are issued. The deadline for filing a refund request has expired.
This is just the latest affiliate related FTC case, which should serve as a reminder to affiliates everywhere that compliance, transparency, and best practices must be a top priority, especially when advertising dietary products.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.