The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials

The Federal Trade Commission is mailing nearly 317,000 checks to consumers who purchased acai berry supplements, “colon cleansers,” and other dietary products from Phoenix-based Central Coast Nutraceuticals, Inc.In August 2010, the FTC charged Central Coast Nutraceuticals, two individuals, and four related companies with a number violations ranging from unfair billing practices to deceptively advertising Acai Pure as a weight-loss product and Colotox as an aid for preventing cancer.

The checks, which total $5,936,243.63, must be cashed by recipients within 60 days after they are issued.  The deadline for filing a refund request has expired.

This is just the latest affiliate related FTC case, which should serve as a reminder to affiliates everywhere that compliance, transparency, and best practices must be a top priority, especially when advertising dietary products.

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Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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