In a recent interview from the ReTargeter offices in San Francisco, Murray Newlands talks to CEO and Founder Arjun Arora about his retargeting affiliate marketing tips.
To find out more, watch the video below:
These are some key takeaways from the video:
- Retargeting in affiliate marketing works best with a high CPA/CPL of around $100.
- Hard to find audiences work because once you have them on your site, the value of maintaining contact with them is considerable.
- Gambling, window sales, and B2B software all work well.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from AdTech 2013.
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