Facebook keeps clamping down on how far your content will go and how many people will see it, so here are some Facebook tips and tricks to keep your feed alive. In an effort to squeeze more money from companies, Facebook is now charging you to reach your fans. If you are doing content marketing, you need to get your Facebook time line working in a way that you never have done before, and more importantly, you have to make engaging content.
One thing that we’ve learned from Buzzfeed this year is that headlines and funny memes work. If you want people to engage with your content, make comments, and like it, you have to produce funny content.
Facebook’s News Feed has just enabled videos to play automatically in the stream. Post videos directly from your phone to Facebook. People understand that they are user generated content and they are very eye catching.
Facebook is increasingly cutting down the percentage of people that see your content, therefore, if you want to reach a lot of people, you have to post more. People are increasingly on their phones, which means that they are checking in and out of Facebook, so you need to be able to time your content when they are on. Your phone is the ideal tool for this. You have a phone, now use it. But how much is a lot? Well you probably want to post at least a couple of times per day. Make sure it’s quality content. When you are posting remember to use hashtags to engage people looking for topics, but please do not use too many.
Creating the right content is one thing; getting it to the right audience is another. Most content marketers produce content about distinct topics. If you join the right Facebook groups and engage in their conversations, then sharing your content with them will be welcome.
Especially when thinking about your mobile marketing strategy, think about how your fans are going to see your content on the small screen of a mobile phone. An image in the timeline is going to be much more eye-catching than a few lines of text on their own. If you want users to click on your post, an image is a much larger target for little fingers.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.