While many UK publications have sought to go up market, The Daily Mail Online has sought to use more and more salacious headlines and outlandish stories to grow their traffic. This has lead some to question the newsworthiness of the site. News seekers are asked “Should I Read The Daily Mail” and given the answer NO.
The site’s meta description is, “An in-depth analysis of whether or not you should read one of the UK’s best selling daily papers.”
Given the current popularity of sites like Buzzfeed and the ever declining revenues online, who can blame them for trying to grab more readers. However, this latest example of pranking does raise questions of how far should you go in seeking traffic. More traffic should lead to increased readers and a growing audience. The lesson to take from this is that in creating low quality content you can risk your reputation and you can expect to get some push back. Even Buzzfeed is now becoming boring to some people who are tired of the shallow content and misleading headlines.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.