The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
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While many UK publications have sought to go up market, The Daily Mail Online has sought to use more and more salacious headlines and outlandish stories to grow their traffic. This has lead some to question the newsworthiness of the site. News seekers are asked  “Should I Read The Daily Mail”  and given the answer NO.

daily mail

The site’s meta description is, “An in-depth analysis of whether or not you should read one of the UK’s best selling daily papers.”

Given the current popularity of sites like Buzzfeed and the ever declining revenues online, who can blame them for trying to grab more readers. However, this latest example of pranking does raise questions of how far should you go in seeking traffic. More traffic should lead to increased readers and a growing audience. The lesson to take from this is that in creating low quality content you can risk your reputation and you can expect to get some push back. Even Buzzfeed is now becoming boring to some people who are tired of the shallow content and misleading headlines.


  • Great headlines can and do drive more traffic.
  • Catching peoples eyes by jumping on current trends and news items places you in everyone’s social media streams.
  • Great animated gifs are fun and people love to share them.
  • People love to share funny content.
  • Make sure when they get to the content that there is something worth reading and coming back for—this is the most important lesson. you may grab readers for a short time, but you have to make sure people want to come back. The Times Online has managed to do this and make people pay a subscription for this which overtook advertising revenues for the first time this year. No one would pay for a subscription to Buzzfeed, and if you asked readers whether or not they would pay for a subscription to The Daily Mail Online, I wonder what the answer would be. What do you think?

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Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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