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In a recent interview from AdTech in New York City, Chris Blohm for MeritDirect talks to TheMail about his company and why they are one of the best in the industry when it comes to data and media services.

In the interview, Chris explains that MeritDirect specializes in email and lead generation data, and since the launch of their international division in January, can now provide clients with worldwide coverage. He also talks about the extensive efforts made by MertiDirect to ensure that their data is top notch, and that they are able to get into recipients inboxes and generate high quality user engagement.

To learn more about MeritDirect, watch the video below:

These are some key takeaways from the video:

  •  Blohm describes MeritDirect as a “data and media services company, with most of our services around providing data for email campaigns and lead generation.”
  • MeritDirect takes many steps to ensure that their data is compliant, including advanced data hygiene, permission passes, and date and privacy stamps.
  • Besides using branded data, MeritDirect tells their customers to up their chances of email opens and clicks by crafting exciting subject lines and engaging, relevant content that recipients will enjoy.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from AdTech 2013.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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the mail online
Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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