In a recent interview from this year’s AdTech conference in New York City, Anne Marie Russo talked with TheMail’s Murray Newlands about her company MailUp, an email service provider that offers a wide rage of services and specializes in small to medium-sized businesses.
In the interview, Anne Marie explains that MailUp is equipped to handle enterprise-level companies, but is primarily focused on the SME businesses—helping them target their customers better and increase engagement through email messages.
To learn more about MailUp and how they are managing to get into inboxes despite decreasing deliverability rates, watch the video below:
These are some key takeaways from the video:
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from AdTech 2013.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.