no prescription terbinafine online, price of seroquel no prescription, without prescription bactroban, buy sildenafil purchase, allopurinol tablets online, shinebythree.com, sale of generic zofran
The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
Breaking News
A Brief History of Email – Little Known Facts!
Without email, affiliate marketing would not have grown into the [...]
Top 10 Tips for Effective SEO Campaigns in 2015
For good reason, search engine optimization remains one of the [...]
Clickbooth Invalidates Essociate Patent Claims
Sarasota, FL,  February 12, 2015 – On February 11, 2015, [...]
Digital Marketing Mistakes to Avoid
Digital marketing campaigns are a great way to grow an [...]
Redirect.com has Made Buying Traffic Easier than Ever Before
A division of Media Breakaway, LLC, The Parking Place revolutionized [...]
5 Effective Ways to Split Test Digital Marketing Campaigns
Split testing is the best way to make a good [...]
How to Create a Successful Content Marketing Campaign
Advertisers have better potential of seeing high conversion rates with [...]
Current Trends in Online Advertising
According to a recent study done by Forrester Research, online [...]
Cake Investors Fuck Jeff McCollum – Fired
 Jeff has been fired by Cake. Cake owners “terminated the [...]
Maximizing Reach & Awareness on Facebook Via Check-ins
Make Local Search and Facebook work together for your business [...]

AdRoll, the global leader in retargeting, announced yesterday that they will now provide support for tailored audiences, which enables retargeting on Twitter through the Promoted Products suite. Tailored audiences allows AdRoll customers to leverage the quality and size of Twitter’s user base while using customer intent data to build more relevant, highly-targeted ads via Promoted Tweets and Promoted Accounts. Available only through a select group of Twitter ad partners, the tailored audiences product will allow advertisers cross-platform reach to re-engage potential users who access Twitter through web, tablet, and mobile devices.

“AdRoll has always been committed to offering a robust, data-driven platform and we’re pleased to be among Twitter’s early partners to bring tailored audiences to life,” said Adam Berke, AdRoll president. “Retargeting is now ingrained in marketing strategy for companies of all sizes, and access to Twitter’s wide inventory across various devices will provide advertisers with more effective advertising solutions than ever before.”

Among Twitter’s select ad partners to offer tailored audiences, AdRoll is once again at the forefront of the social advertising evolution. Last year, AdRoll was part of Facebook’s first class of Facebook Exchange (FBX) ad partners and was also one the first companies to offer retargeting on Facebook’s News Feed earlier this year.

AdRoll’s innovation and leadership in the social advertising space has greatly contributed to the company’s continued success over the last few years. In September, AdRoll announced that it had surpassed a $100 million run rate and services 10,000 customers in over 100 countries in every major vertical, including retail, technology, media/entertainment, and finance.

In Twitter’s tailored audiences alpha program, users reported increased engagement by as much as 170% and reduced acquisition costs by up to 74%. A select number of AdRoll customers, including Alex and Ani and New Relic, have participated in the alpha program with promising early results.

“As early adopters and forward thinking digital marketers, we’re eager to partner with AdRoll to take advantage of this enhancement to Twitter’s advertising ecosystem, which will give us broader reach to high-value customers and purchase influencers,” said Ryan Bonifacino, Vice President of Digital Strategy at Alex and Ani, one of America’s fastest growing multi-channel retailers.

“Retargeting is one of our most effective marketing strategies, and combining AdRoll’s technology with Twitter’s diverse user base and view into real time trends will significantly expand our reach,” said Garrett Scott, Senior Marketing Manager at New Relic, a SaaS-based application performance management platform.

Tailored audiences Twitter retargeting is currently in limited beta. To learn more and sign up for the waitlist, please visit www.adroll.com/retargeting/twitter.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

Facebook Twitter YouTube 



Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

More Posts - Website

Follow Me:
TwitterFacebookYouTube

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>