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In a recent interview from AdTech in New York City, Kristen Erickson from Soleo talks to TheMail about Soleo’s platform and services which includes directory assistance and lead generation for missed phone calls.

In the interview, Kristen explains that Soleo sells phone leads to businesses, and has developed very unique relationships with phone carriers in the US that enables Soleo to field hundreds of millions of calls monthly.

To find out more, watch the video below:

These are some key takeaways from the video:

  •  One of the more unique services that Soleo provides is redirecting calls to disconnected businesses. The company uses their software to intercept those calls, find out “where the caller was trying to reach, what vertical was it in,” and connect them with a related business.
  • Soleo fields calls across thousands of verticals, Kristen told us, with the ability to segment fairly specifically. “Our biggest ones are typically insurance, which we can segment into auto insurance, health insurance, life insurance, so we cover a ton of different segments there,” she said.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from AdTech 2013.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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the mail online
Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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