In a recent interview from AdTech in New York City, Cameron Stewart from HasOffers talks about the big data problem that is plaguing they performance marketing industry and the ways in which HasOffers is trying to provide a solution to that problem for their clients.
In the interview, Cameron told us that HasOffers is approaching the big data problem by creating new technology and trying to provide new reporting solutions so that publishers can get a better understanding of how users are engaging with their ads.
To find out more, watch the video below:
These are some key takeaways from the video:
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from AdTech 2013.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.