In a recent interview from AdTech in New York City, Cameron Stewart from HasOffers talks about the big data problem that is plaguing they performance marketing industry and the ways in which HasOffers is trying to provide a solution to that problem for their clients.
In the interview, Cameron told us that HasOffers is approaching the big data problem by creating new technology and trying to provide new reporting solutions so that publishers can get a better understanding of how users are engaging with their ads.
To find out more, watch the video below:
These are some key takeaways from the video:
HasOffers identifies two of the main challenges within the industry as big data and cross-device advertising, both of which they are trying to solve with creative new technology solutions.
HasOffers clients are benefiting from these new technologies because it allows them to better understand how customers move through the sales funnel and enables them to drive higher quality traffic.
The main focus of conversation at AdTech, from Cameron’s perspective, was the cross-device problem and how advertisers and publishers are trying to find a way to solve that problem and create ways to convert customers through cross-device advertising.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from AdTech 2013.
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