In a recent interview from AdTech in New York City, engage:BDR frontman Ted Dhanik discusses the current state of affairs over at engage:BDR, telling us that they’re currently pushing their SSP to the limit and continuing to serve up premium ad inventory for publishers.
Ted told us further that, because engage:BDR’s queue is pretty much at capacity, the company is looking to integrate more demand side platforms and up their current inventory.
To find out more, watch the video below:
These are some key takeaways from the video:
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from AdTech 2013.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.