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In a recent interview from AdTech in New York City, engage:BDR frontman Ted Dhanik discusses the current state of affairs over at engage:BDR, telling us that they’re currently pushing their SSP to the limit and continuing to serve up premium ad inventory for publishers.

Ted told us further that, because engage:BDR’s queue is pretty much at capacity, the company is looking to integrate more demand side platforms and up their current inventory.

To find out more, watch the video below:

These are some key takeaways from the video:

  • engage:BDR’s SSP is auctioning display and mobile inventory to “about 25 demand side platforms, and we’re boarding as many as we can handle right now in the queue,” Dhanik explained.
  • Dhanik says that engage:BDR is looking to integrate more DSPs and provide “incremental inventory.” He says, “basically what we’re doing is we’re leveraging direct relationships with our publishers and taking that inventory and piping it in through the SSP and auctioning it to demand side platforms. It’s working really well because it’s all premium quality, above the fold inventory.”

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from AdTech 2013.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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