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In a recent interview from AdTech in New York City, Graham McFarland talks about his company Cinegif and the features of their tool that make it a great solution for marketers looking to use GIFs on their sites.

In the interview, Graham explains that Cinegf is set up to be an extremely easy to use, do it yourself platform that enables marketers to get the engagement of a video content with the simplicity of an image. Graham suggests that the perfect use of Cinegif’s technology would be to use it on a webpage to replace a standard banner ad.

To learn more about Cinegif, watch the video below:

These are some key takeaways from the video:

  • Cinegif allows “advertisers and marketers to use animated GIFs in their campaigns such as email campaigns, website design, landing pages,” and any other type of digital advertising.
  • As Flash continues to fade away, Cinegif’s tool is replacing a lot of those features with a much easier to use solution.
  • GIFs work on both mobile and desktop, and are much smaller files than that of Flash, meaning faster load times.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from AdTech 2013.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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the mail online
Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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