In a recent interview from this year’s AdTech conference in New York City, Carla McMorris from Cardlytics chats with TheMail about the unique services provided by Cardlytics and what types of campaigns are most profitable for the company.
In the interview, Carla explains that Cardlytics is an advertising company that helps banks advertise to their customers via their personal bank statements, helping drum up business for advertisers and banks alike in a place where ads are rather unexpected.
To find out how Cardlytics does this, as well as the types of ads that work best through this means of marketing, watch the video below:
These are some key takeaways from the video:
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from AdTech 2013.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.