In a recent interview from AdTech in New York City, Alex Born from VertaMedia talks to TheMail about his company and the future of the contextual advertising space.
In the interview, Alex explains that mobile has become the hot ticket item in the performance marketing industry, but despite it’s rapid take-up, Alex suggests that contextual advertising is still a better and easier way to get conversions.
To find out more, watch the video below:
These are some key takeaways from the video:
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from AdTech 2013.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.