In a recent interview from AdTech in New York City, Alex Born from VertaMedia talks to TheMail about his company and the future of the contextual advertising space.
In the interview, Alex explains that mobile has become the hot ticket item in the performance marketing industry, but despite it’s rapid take-up, Alex suggests that contextual advertising is still a better and easier way to get conversions.
To find out more, watch the video below:
These are some key takeaways from the video:
According to Alex, display advertising has been the direct competition to contextual advertising lately, however, “more than 60% of traffic from CPA campaigns usually delivers from contextual advertising.”
Because contextual ads are so specifically targeted, their conversion rates are typically higher than other types of ads, and publishers and advertisers can see how those ads are performing.
VertaMedia plans to enter into the mobile space in some capacity in the near future in order to supplement their existing services and generate more traffic and sales.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from AdTech 2013.
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