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In a recent interview from Dreamforce in San Francisco, Bryan Brown from Silverpop talks about ways in which marketers can, and should, create better user experiences with their advertisements.

In the interview, Bryan explains a little bit about Silverpop’s marketing software platform, telling us that even though the company is largely known in the email marketing space, Silverpop is a multi-channel solution for improving user experience.

To find out more, watch the video below:

These are some key takeaways from the video:

  • Silverpop is a multi-channel marketing solution that is dedicated to improving relations between brands and customers, and providing quality and unique user experiences.
  • Silverpop just released their “mobile connector” product, which Bryan says is built for brands to better interact with their customers, wherever they show up. Using Silverpop’s SDK, marketers can plug into the platform to transform the way their app performs, providing an exciting, “real-time, live-enabled experiences” for users.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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the mail online
Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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