In a recent interview from this year’s AdTech conference in New York City, Camila Masetti from DynAdmic chats with TheMail about DynAdmic’s unique, proprietary audio recognition software and its ability to provide advanced targeting on online video content.
In the interview, Camila explains that DynAdmic allows media buyers to purchase premium online video advertising inventory through the company’s proprietary audio recognition technology to target specific audiences based on the content of individual videos.
To find out how DynAdmic works and how it can help media buyers serve highly targeted ads through online videos, watch the full interview below:
These are some key takeaways from the video:
DynAdmic’s proprietary audio recognition software listens to online videos and classifies them based on their content. According to Camila, DynAdmic’s technology not only recognizes the main words used in the video, but also the sounds in the background and can classify the content into broad categories, as well as hyper-specific categories such as “hybrid cars.”
DynAdmic creates a better experience for the end user because users are being served ads that are specific to their interests, which also drives better campaign results for the advertisers.
DynAdmic ensures that videos are devoid of violence and other inappropriate content, and also ensures that the video content is top-notch quality.
Advertisers can use Google AdWords to target niche audiences.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from AdTech 2013.
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