In a recent interview from Dreamforce in San Francisco, AdRoll‘s Ryan Loveman talks about current trends within the retargeting industry, as well as where he sees as the future of retargeting heading in the year to come.
To find out more, watch the video below:
These are some key takeaways from the video:
Ryan identifies “cross-platform” retargeting as the current trend in the industry, with advertisers looking to cookie and track users behavior across social media, mobile, and the web.
While Ryan claims that he can’t speak about retargeting on Twitter due to an NDA agreement, there is a hint that we will soon be seeing retargeting via Twitter.
Looking to the future, Ryan expects to see companies moving towards connecting various data points from CRM to marketing automation. He says that AdRoll is looking to really connect their various sources of data to make it more powerful and meaningful for advertisers.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews.
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