When it comes to SEO, it can be very confusing to know what still works and what doesn’t. One old school SEO tactic that used to be used heavily, and still is by some SEO’s, is that of commenting online. Does link building by commenting still work? Does Google have an issue with comment link building?
Google recently released a video answering this very question. Basically, leaving a comment online with a link is not inherently a bad thing; however, just like anything else, it can be abused. Matt Cutts, Google’s head Web Spam engineer, gives the following tips:
Leaving topically relevant comments with a relevant link on posts is absolutely fine and won’t get you into trouble with Google’s Webmaster guidelines.
Represent yourself by using your real name as the one leaving the comment.
Don’t use the name of your company, anchor text keywords, or what you are promoting as the one leaving the comment. This will get a chillier response from other participants and Google.
Don’t use commenting as your primary way of creating links. Having too many comment links to your site can be considered a link scheme and can be penalized by Google.
Basically, organic commenting is absolutely fine in Google’s book, but when it is used and abused as a primary link building strategy, that’s when Google does take issue.
Here is the video from Matt Cutts:
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Greg Secrist is the CEO and co-founder of BKA Content, a full service content creation company.