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By: Michael Evans, Safety-Steps.co.uk

Is creating a mobile-friendly website design all that you need for your business? Well, nowadays most websites are quite mobile-friendly. But if most of your business is dependent on mobile device users, you need to come up with something special.

Do you need to create separate landing pages specifically for mobile devices? The answer is yes, if mobile device usage is significant for your business. The user behavior won’t change once they arrive on your landing page from a search.

But, creating a mobile-friendly website is easier said than done as it involves considerable investment of time and money, however, it’s not a good idea to let it pass either. You can only triumph mobile SEO if you offer it the treatment it requires.

Let’s take a look at some steps you can take to create a landing page for the mobile.

  1. Ensure Ease Of Readability—Does a viewer need to zoom in and out to view the content on the webpage? Or, is it necessary to scroll up and down to get a look at the entire webpage? If the answer is a yes, it’s not the ideal thing. For a webpage designed specifically for mobile devices, it’s essential that the viewer doesn’t need to zoom in or scroll to get a good look at the content. Chunks of text aren’t for the webpage for the mobiles; reserve it for the desktops.
  2. Simplicity Always Wins—Clear fonts and beautiful images create the right appearance for a landing page made for mobiles. You need to let go of additional elements that clutter the design and make it difficult to decipher the content. Clarity and consistency of the content you place on the webpage can ensure that you overcome the screen size constraints of the mobile devices. Refrain from the use of decorative elements to make the webpage look and feel minimalistic and elegant.
  3. Create Focal Points—When you focus on the simplicity of the appearance of the webpage, it also becomes easier to make the important points stand out. Even on the small screen of mobile phone or tablet, it’s easy to draw attention to the calls to action. Place the calls to action in a different color in a position that is immediately visible to the viewer. You can also add some effects to make it noticeable. You also need to have enough white space around it to make it work to boost your conversion rates.
  4. Ensure Ease of Navigation—Without the right features at the right place, navigation may become a nightmare for mobile device users, and if you don’t pay attention to it, they will not bother to give your site a second look. Drop-down menus, a simple search box, a back to home button, and so on are the essentials you must not forget when you need to create a mobile user-friendly webpage. Ample white space around clickable elements is also necessary for the same reason.
  5. Keep Scalability in Mind—When you design a webpage specifically for mobile devices, which screen size and resolution do you keep in mind? This can be a challenge, especially with the numerous types of devices used nowadays. Don’t fret; the easy solution to this dilemma is to opt for responsive design. Not only does it make the webpage scalable to suit different screen sizes and resolutions, it also ensures appropriate views in landscape and portrait modes.
  6. Make Sure The Page Loads Quickly—The attention span of a mobile user is really minuscule. And if the webpage doesn’t load fast, they won’t even try to do it a second time. It is, therefore, really important, that you pay attention to page loading times—it isn’t that difficult, especially when you have a simplistic design. Get rid of the frivolous objects that take more time to load such as heavy images, big pages, flash elements, etc., and the page will load much faster.
  7. Use Geo-Location to Your Advantage—With Geolocation API, you can actually get the GPS coordinates of the mobile device user. How do you use it? Make use of it to provide a user with a tailor-made experience. Suppose you own a café. When you realize a potential customer to be in the neighborhood, invite them for a cup of your best latte. Or, even better, you can offer them a complimentary coffee if they order a sandwich platter.

With a little attention to the small details, you can create a mobile specific webpage and you can do it without too much difficulty. The aforementioned points can help you begin with the task. But most importantly, don’t neglect any opportunity to experiment with any ideas that occur. Don’t neglect any idea to be useless. Conduct a little trial run to see whether it works or not. If it does, you may come up with a webpage design that attracts and retains mobile device users. And, it can be great for your business too.

This article is contributed by Michael Evans who is associated with Safety-Steps.co.uk.

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