By: Derek Whitney, Hudson Horizons
The amount of money and time that is being spent on mobile is increasing drastically. However, despite the fact that mobile technology is growing in popularity, many websites are not optimized for mobile users. 10% of Internet traffic is generated by mobile users. According to Gardner, more people will be using mobile phones to get online instead of PCs. Eight percent of online sales were made on mobile phones.
Online sales from mobile phones generated $6.3 billion dollars in revenue last year. It is estimated that that number will climb to $11.3 billion this year. In 2015, the number is projected to increase to $31 billion.
Many businesses have not yet optimized their website for mobile users. Mobile users often face slow loading times and tricky navigation. It is estimated that only 21% of websites have a mobile-friendly site in 2011. There was a study taken in 2012 that involved the top beauty, retail, and hospitality sites. Only 66% of those businesses had a mobile friendly site. Additionally, 30% of those websites did not allow the consumers to shop.
If you are a business owner, it is very important for you to make sure that you have a mobile-friendly site. You could be losing money if you do not have your websites optimized for mobile users. There was a study done that involved 1,088 smart phone users. The study found the following:
Mobile Sites Generate Mobile Purchases.
This is really a no-brainer. Mobile users are much more likely to buy from your site if it is mobile-friendly. 75% of people stated that they would return to the site if they had a good mobile experience.
Shoppers Will Go Somewhere Else If the Mobile Site Is Not Optimized.
Most of the people who participated in the survey stated that if they could not find what they were looking for on a particular site, then they would go elsewhere. This means that people would look for another mobile-friendly site instead of waiting hours until they can get to their computer.
Your Company’s Brand Can Be Damaged by a Bad Mobile Experience.
Bad feelings about your company can result from a bad mobile experience. Half of the participants in the survey stated that they feel annoyed and frustrated when they come across a website that is not mobile-friendly. Additionally, over half of the people stated that a bad mobile experience makes them reluctant about using the business again in the future.
If you are ready to make your website more mobile friendly, then there are resources available to help you. Below are some of the tools that you can make your website more mobile-friendly:
Go Mo By Google: Ready To Go Mo?
This is a Google microsite that will help you test and develop a mobile site. You will also be able to see how others made their website mobile-friendly.
IAB Vendor Directory
If you need a developer or agency to help you create a mobile-friendly site, then you can find one in the IAB Vendor Directory.
Derek is blogging for Hudson Horizons, an NJ web development company. He enjoys blogging about SEO, social media, and web development.