In today’s world, creating a website that is both SEO and user friendly is a top priority. With the mobile market share ever increasing when it comes to ad clicks and online purchases, having a mobile friendly website is more important than ever.
When it comes to making your website more mobile friendly, the most popular methods of doing so are by either creating a separate mobile site for your website to re-direct to (m.), or by just making your existing site a responsive design. But does choosing one method over the other affect your SEO efforts differently?
I have been wondering this very thing as my company just recently went through a website refresh and re-brand in which we chose to go the responsive route instead of an m. site. Google answered this question today on their Google Web Master Help Youtube channel.
Matt Cutts, Google’s head engineer of web spam, released a video recently going over the downsides associated with each as it relates to SEO. The good news is that there are none if you choose to go responsive, but there are some possible pitfalls that exist with the separate mobile site option, which he explains in the video below:
Still not clear on exactly what “responsive” design is? Head on over to our responsive website here to see how it loads up differently on tablets, mobile devices, and desktop resolutions. Does this news affect whether or not you choose responsive or m. site design for mobile users? Let us know in the comment section below.
Greg Secrist is the CEO and co-founder of BKA Content, a full service content creation company.