For his second book release of 2013, Murray Newlands has teamed up with SEO guru Bruce Clay on “Content Marketing Strategies for Professionals”—an in-depth whitepaper that covers everything you need to know to be a top-notch content marketer. With the official release date set for later this month, Murray and Bruce have graciously decided to offer up a free chapter from the book, focusing on how to use content marketing and SEO to reach your business goals.
In this chapter, Murray and Bruce walk you through why content marketing is vital to the success of your business, how a well thought out social media strategy will help you meet your goals, how to get your content in front of a large audience, and how to create your strategy before you even start creating any actual content.
Today, 9 of 10 organizations are using content marketing as a large part of their advertising efforts, and 91% of B2B and 86% of B2C marketers are employing content marketing strategies on a daily basis. Plus, recent surveys have shown that people are spending over 50% of their online time looking at some sort of content.
But what does this mean for your business? Simply put, it means that you can’t afford to have a lackluster content marketing strategy, and you definitely can’t afford to miss out on this great resource from two of the industry’s most well known authorities.
While “Content Marketing Strategies for Professionals” isn’t out quite yet, you can get an exclusive sneak peak at the book’s first chapter “Content Marketing and SEO,” right HERE on TheMail! Make sure to give it a read, subscribe to our mailing list, and pick up the book on Amazon when it comes out later this month.