Just last month TheMail ventured to the China International Affiliate Conference in Tianjin, near Beijing. While at the conference, we were able to meet a handful of new and interesting companies from around the world who are looking to China as the next frontier in the performance and mobile marketing industries. One of the companies that we were able to talk to was Art of Click, a mobile ad network and media agency that’s headquartered in Singapore with founder Emmanuel Allix at the helm.
During our interview, Emmanuel talked about what Art of Click does, the challenges of working in the Asian market, and what niches perform best in Asia, naming the mobile gaming industry among the top money makers for Art of Click.
“There is a big gaming industry that are buying most of our inventory right now so it’s a big price war and a big inventory; a lot of monetization happening, so that’s for us, as I mentioned earlier, is our number one market right now. It’s one of the most dynamic in the region, definitely,” Emmanuel explained.
To find out more about Art of Click and the Asian market, make sure to watch the full interview with Emmanuel at the top of the page and make sure to stop by their website at http://artofclick.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.