The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
Breaking News
Top 10 Tips for Effective SEO Campaigns in 2015
For good reason, search engine optimization remains one of the [...]
Clickbooth Invalidates Essociate Patent Claims
Sarasota, FL,  February 12, 2015 – On February 11, 2015, [...]
Digital Marketing Mistakes to Avoid
Digital marketing campaigns are a great way to grow an [...]
Redirect.com has Made Buying Traffic Easier than Ever Before
A division of Media Breakaway, LLC, The Parking Place revolutionized [...]
5 Effective Ways to Split Test Digital Marketing Campaigns
Split testing is the best way to make a good [...]
How to Create a Successful Content Marketing Campaign
Advertisers have better potential of seeing high conversion rates with [...]
Current Trends in Online Advertising
According to a recent study done by Forrester Research, online [...]
Cake Investors Fuck Jeff McCollum – Fired
 Jeff has been fired by Cake. Cake owners “terminated the [...]
Maximizing Reach & Awareness on Facebook Via Check-ins
Make Local Search and Facebook work together for your business [...]
Explore The Full Potential Of LinkedIn
LinkedIn, the largest social network for professionals, is being used [...]

A handful of text-messaging content providers and their billing aggregator Mobile Messenger U.S. Inc. were cited in a lawsuit from Texas Attorney General Greg Abbott today charging the companies with unlawful cellphone “cramming.” The State’s suit claims that the defendants have failed to properly disclose the costs associated with their services, and have been billing customers without their consent. The services that these companies offer include numerous text message-based content such as ringtones, horoscopes, celebrity gossip news, and various discount coupons.

Texas’ case named four premium short-messaging services content providers—Bear Communications LLC, MDK Media Inc., Anacapa Media LLC and Tendenci Media LLC, as well as the billing aggregator Mobile Messenger U.S. Inc. Mobile Messenger U.S. is a California entity that acted as the middleman between the content provider and wireless carriers. Mundo Media Ltd., a Canadian third-party advertising network that drives cellphone users to the content providers’ offers was also cited in the lawsuit.

With yet another compliance-based lawsuit, this latest legal action should serve as a reminder to mobile and email marketers to follow industry best practices such as double opt-ins and complete transparency to ensure that they are not a target of future lawsuits.

To find out more about the case, you can read the full court document HERE.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

 

 

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

Facebook Twitter YouTube 




the mail online
Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

More Posts - Website

Follow Me:
TwitterFacebookYouTube

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>