With Twitter’s IPO looming, Bing recently announced that they have agreed to renew their deal with Twitter to include tweets in their search results. While this is news, it isn’t really a completely new SEO concept. This deal has actually been in place since 2009 and was renewed as recently as 2011.
While tweets are already showing up on the main search pages of Bing, they are primarily available on Bing’s social search page. While we know that tweets are showing up in both places within Bing’s search results, there isn’t much else when it comes to details regarding this recent deal between the two companies. With the two search giants being silent with the details, they did however congratulate and thank each other on Twitter, which very much resembled the 2011 renewal announcement. With the deal starting in 2009, being renewed in 2011, and now being renewed again in 2013, it’s probably safe to estimate that the next deal announcement will come in 2015.
Does this make using Twitter more relevant to SEO?
So what exactly does this deal mean for marketers? Simply put, it means that good twitter marketing can reap rewards (traffic) via some search engines. With Bing owning about 17 to 18 percent of the search engine market share, this can equate to a growing number of people being exposed to branded tweets in their normal search engine use. While the jury is still out on exactly how effective showing tweets are on search engine results, the longer that Bing and Twitter have a deal to show them, the easier it will be to figure it out.
Have you seen a difference in your search traffic due to tweets being shown on Bing? If so, how much? Leave a comment below and let us know!
Greg Secrist is the CEO and co-founder of BKA Content, a full service content creation company.