Affiliate Summit is one of the most anticipated events of the year for Internet marketers, and 2013’s event was definitely one for the record books. With hundreds of affiliates, advertisers, publishers, and networks in attendance, TheMail was fortunate to meet and interview people from all walks of the industry. For all of our exclusive video interviews from ASE 2013, visit our Affiliate Summit hub HERE.
Results Generation is a company that specializes in list management and data management for both online and offline marketing, and focuses on driving highly targeted offers to engaged consumers. Essentially, Results Generation is able to get the most out of your data and help boost conversions through their proprietary solutions. We met up with Results Generation’s Will Yankus at the recent Affiliate Summit to find out more about the company.
“We kind of take a different approach to data management, as opposed to just getting someone’s data and blasting out emails,” Will told us. “We take a much more holistic approach to it. We work to build relevant sites and content and we send out very highly targeted newsletters, as well as drive the consumer back to the site, and we’re able to monetize them through multiple channels.”
To learn more about Results Generation, tune into the full interview with Will and make sure to stop by their website at http://resultsgeneration.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.