Affiliate Summit is one of the most anticipated events of the year for Internet marketers, and 2013’s event was definitely one for the record books. With hundreds of affiliates, advertisers, publishers, and networks in attendance, TheMail was fortunate to meet and interview people from all walks of the industry. For all of our exclusive video interviews from ASE 2013, visit our Affiliate Summit hub HERE.
engage:BDR is an integrated-media advertising company with a myriad of different products and services that help brands optimize their ad spend in the display space. Following the release of their supply side platform, engage:BDR CEO Ted Dhanik told us at Affiliate Summit East that the company’s current focus is on helping display publishers monetize display inventory.
“We’re really focusing on monetizing display inventory for tons of display publishers at the show,” Ted explained. “We basically have a marketplace that we developed, we have a demand side platform that we can monetize display inventory with, but in addition to that we built a supply side platform, which we’re currently plugged into 35 demand side partners and we’re basically providing a facility to auction, in real time, the display inventory that publishers have.”
For more details on engage:BDR, tune into the full interview at the top of the page and make sure to visit their website at http://engagebdr.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.