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Today’s performance marketers have grown familiar with constantly checking their analytics stats, but making sense of all that data can result in more headache than help. But, LinkTrust recently announced a set of new click data features that are aimed at helping publishers cut through the noise, and also help networks and advertisers better understand the data through precision reporting and analysis.

LinkTrust’s new features include two new reports and and give affiliates the ability to download and export click information, giving publishers unprecedented insight into their traffic. Whether you’re deciding how to optimize campaigns, how to protect your business from fraud, or where to focus your attention, LinkTrust’s new reports look to give users the ability to recognize trends or problems in their campaigns and make important adjustments quickly and easily.

“Sure everyone needs click data, but what they really need is to be able to analyze that data,” said Bret Grow, LinkTrust CEO. “With our new reports, LinkTrust clients can see at a glance the most important pieces of information, and then quickly draw conclusions that affect their business. No more waiting around to manipulate click data in Excel to identify your top referrer or affiliate of the day.”

In an increasingly cluttered industry, drawing these conclusions can often mean the difference between success and failure, and with LinkTrust’s new features users are now able to:

  • Optimize campaigns for a top referrer’s traffic
  • Fight fraud by isolating unwanted traffic from inflating numbers
  • Reward top performing affiliates
  • Focus more attention on underperforming affiliates
  • Review geo-filtered clicks to identify geographic areas with the best and worst traffic
  • and more

“Big data is all the rage right now, but many people don’t know what to do with all the information available to them,” said Jeremy Coon, LinkTrust sales and business development. “Our new reports make sense of the data that our clients have available to them—and all at a quick glance.”

LinkTrust has made a variety of updates to their affiliate tracking and lead generation platform this year, and many of the most successful online advertisers and affiliate networks across the world claim that LinkTrust powers their program. To learn more about LinkTrust and their latest updates, visit LinkTrust.com.

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Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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