Just last month we hosted our very first affiliate meet up in Denver and saw a great turnout from a number of different networks and publishers. As always, we were quick to grab the camera and talk to some of the attendees so that would could get the inside scoop and find out exactly what’s working for some of them. In this video, we’re chatting with Aaron Peterson from Denver-based Diablo Media about Social Security Disability offers, and why they’re working so well for the network.
“Right now we’re still doing really well with our Social Security Disabilities offers,” Aaron told us. “The reason they do so well for us is a lot of the traffic that works well for most advertisers, is not what we want on this. We want people that are unemployed, we’re looking for target demographics that are older, people that are in the lower socio-economic categories, which for most publishers, is a throw away portion of their list, or a throw away portion of their traffic. So what this allows us to do is help our publishers monetize more of their list, and the payouts are great, the conversion rates are great, the EPCs run really well. I mean I know that’s all cliche stuff to say, but this is our house offer; we’re able to look at data in real time, we’re able to give feedback to the publishers up to the minute that the lead came in and them then really build a sustainable model with us.”
To find out more about Diablo Media, be sure to check out the full interview at the top of the page and visit their website at https://diablomedia.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.