This year, TheMail made its debut appearance at LeadsCon East in New York City—a premier networking event for Internet Marketers. With numerous networks, ad agencies, and technology companies at this year’s conference, TheMail was able to meet and interview people from all across the lead generation space. For all of our exclusive video interviews from LeadsCon 2013, visit our hub HERE.
In the modern age of email, many Internet marketers have been quick to abandon antiquated marketing methods such as direct mailing, however, if you ask anybody in that industry, they’ll tell you that strategies such as direct mail offer targeting that you simply can’t get through plain old email. One of the companies who vouch for direct marketing is ALLPRO Direct Marketing, who we were able to meet with at LeadsCon this year, and let us tell you, they make a strong case for using such tried and true marketing tactics.
“The smart people are still using direct mail because direct mail along with online marketing, you have to combine the two,” said Tom McLaren from ALLPRO Direct. “Direct mail is very targeted; there’s not one online company that can say ‘I can target a specific gender, a specific age, a specific income,’ because emails don’t have that, they don’t supply that. Direct mail can target exactly what you want to target for your audience and no online company can do that.”
To find out more, tune into the full video interview atop the page, and visit ALLPRO Direct’s website at http://www.allprodirectmarketing.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.