You will soon be able to buy Facebook ads on Google’s DoubleClick Bid Manager, its real-time bidding system.
As reported on Mashable, “Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange,” Payam Shodjai, Senior Product Manager at Google, wrote in a post.
Facebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook.
But what does this mean for affiliates?
It probably means a flood of new advertisers buying traffic on Facebook pushing up prices and meaning that some offers which were converting nicely will not work any more. Bad news for affiliates, networks and advertisers.
It may be an opportunity for affiliates as it potentially opens a new doorway to have your ads approved. This could help affiliates who have been banned or who have had their ads disapproved under the current system.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.