This year, TheMail made its debut appearance at LeadsCon East in New York City—a premier networking event for Internet Marketers. With numerous networks, ad agencies, and technology companies at this year’s conference, TheMail was able to meet and interview people from all across the lead generation space. For all of our exclusive video interviews from LeadsCon 2013, visit our hub HERE.
Business.com is a company that’s designed to help small to medium-sized enterprises grow their customer base by using their unique suite of performance marketing products. One such product was the focus of our conversation at this year’s LeadsCon, Business.com’s brand new content syndication product.
“We also just launched our content syndication product, so we’ve got big national advertisers that are distributing their branded content across our very large, very engaged B2B network, and it’s really taking off,” Kyle told us. “It gives them a, a high converting offer to mail on their data, and b, it really is quality content that really provides a good service for the users who they’re not just downloading something just to be a conversion. They’re downloading something that actually helps them work down the sales funnel per say. Brings them from the research phase of the buying cycle to the purchase phase, which is what we’re all looking for.”
For more details on Business.com and its suite of products and services, be sure to watch the full interview at the top of the page and visit their website at http://www.business.com/.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.