The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
Breaking News
Mailers Earning Highest ROI with Mobile Email Offers
The industry is buzzing with recent reports on the effectiveness [...]
A Brief History of Email – Little Known Facts!
Without email, affiliate marketing would not have grown into the [...]
Top 10 Tips for Effective SEO Campaigns in 2015
For good reason, search engine optimization remains one of the [...]
Clickbooth Invalidates Essociate Patent Claims
Sarasota, FL,  February 12, 2015 – On February 11, 2015, [...]
Digital Marketing Mistakes to Avoid
Digital marketing campaigns are a great way to grow an [...]
Redirect.com has Made Buying Traffic Easier than Ever Before
A division of Media Breakaway, LLC, The Parking Place revolutionized [...]
5 Effective Ways to Split Test Digital Marketing Campaigns
Split testing is the best way to make a good [...]
How to Create a Successful Content Marketing Campaign
Advertisers have better potential of seeing high conversion rates with [...]
Current Trends in Online Advertising
According to a recent study done by Forrester Research, online [...]
Cake Investors Fuck Jeff McCollum – Fired
 Jeff has been fired by Cake. Cake owners “terminated the [...]

This year, TheMail made its debut appearance at LeadsCon East in New York City—a premier networking event for Internet Marketers. With numerous networks, ad agencies, and technology companies at this year’s conference, TheMail was able to meet and interview people from all across the lead generation space. For all of our exclusive video interviews from LeadsCon 2013, visit our hub HERE.

Infogroup is a data and marketing services company that provides its clients with products and services to generate leads, find new customers, and develop direct mail, email, and telemarketing campaigns. The company offers actionable insights to its clients, but when we met with Jeff Mungo at LeadsCon East, we were more interested in finding out exactly how they are able to do that.

“Infogroup has a product called ‘Web Optimizer’ and with the Web Optimizer we’re able to utilize some HTML code on their websites to take the IP address and convert that to a company, and then utilize the database that we manage, called ‘The Sapphire,’ and collect the company information and return back known individuals in segments that the company might be looking for,” he told us. “So for instance, if a company is looking for sales and marketing executives and the website that they manage or maintain collects an IP address, we’ll collect that IP address, convert it into a domain, convert that into a company name, and then take our database and look for the sales and marketing contacts at that company and give that to them as a lead for them to contact.”

For more details about Infogroup’s products and services, be sure to watch the full interview above, and visit their website at http://www.infogroup.com/.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

Facebook Twitter YouTube 



Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

More Posts - Website

Follow Me:
TwitterFacebookYouTube

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>