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This year, TheMail made its debut appearance at LeadsCon East in New York City—a premier networking event for Internet Marketers. With numerous networks, ad agencies, and technology companies at this year’s conference, TheMail was able to meet and interview people from all across the lead generation space. For all of our exclusive video interviews from LeadsCon 2013, visit our hub HERE.

Leadnomics is an online marketing company that generates premium leads for financial institutions and insurance companies in both the US & UK. The company works with both advertisers and publishers to provide the highest quality leads via innovative technology and unparalleled support. While at LeadsCon this year, we spoke with Andy Gansler, COO of Leadnomics to find out what’s new with the company, and how they’re able to generate high quality leads for their advertisers.

“What we’re seeing is, we can do a lot more with a lot less now,” he told us. “With virtualization, we can put most of our overhead, our technology overhead, outside of the office—it’s not something we need to make an investment in—so we can focus on developers, development, trying and testing new things. We’re working in languages, programming languages that are somewhat cutting edge which allow us to build amazingly scalable and flexible systems, which ultimately let us transact at a higher volume, get more data, analyze that data, make improvements, and do things faster and more efficiently than we would be able to before.”

To find out more about Leadnomics technology, be sure to watch the full interview at the top of the page, and visit their website at http://www.leadnomics.com/.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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the mail online
Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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