Affiliate Summit is one of the most anticipated events of the year for Internet marketers, and 2013’s event was definitely one for the record books. With hundreds of affiliates, advertisers, publishers, and networks in attendance, TheMail was fortunate to meet and interview people from all walks of the industry. For all of our exclusive video interviews from ASE 2013, visit our Affiliate Summit hub HERE.
As a website owner, Internet security is something you might not think about all that often, but according to Trust Guard, the ability to prove to that your site is safe can drastically increase your conversion rate. In fact, when we met up with Cresta Pillsbury at Affiliate Summit, she told us that Trust Guard clients have seen an increase in conversions averaging 12% just from having the Trust Guard seal on their sites.
“We work with merchants like FudHud, Yankee Candle, BikeBandit, but it’s amazing for small to midsize businesses, too,” Cresta told us. “Even lead generation—we had a merchant that just collected leads, put the seal next to their opt-in—15.8% lift, just on the opt-in.”
To find out more about Trust Guard and the success it’s clients are having, be sure to watch the full interview with Cresta, and visit their website at http://trust-guard.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.