Affiliate Summit is one of the most anticipated events of the year for Internet marketers, and 2013’s event was definitely one for the record books. With hundreds of affiliates, advertisers, publishers, and networks in attendance, TheMail was fortunate to meet and interview people from all walks of the industry. For all of our exclusive video interviews from ASE 2013, visit our Affiliate Summit hub HERE.
Affiliate fraud has long plagued the affiliate marketing industry, and despite the fact that there are many products and services that are specifically designed to help clean up the industry, there’s one institution that’s doing everything it can to ensure the safety and security of digital marketing—the Performance Marketing Association. Recently at Affiliate Summit, we stopped by the PMA’s booth to interview Rebecca Madigan and to get her expert opinion on the state of performance marketing, how she thinks that it can be improved, and how it can grow and prosper as an industry.
“We’ve actually had ‘how to do we solve the affiliate fraud problem’ on our radar since we began—we were formed around that idea,” she told us. “Can we create a good guy area for advertisers to say that ‘these are good companies to work with,’ right? And over five years we’ve been trying to come up with ideas that would allow us to solve that problem and it’s really complicated—it’s difficult for us to enforce anything, it’s difficult for us to prove anything, and actually it’s funny because what we’ve found statistically is the amount of fraud is probably very low, but when it hits, it hits hard and it’s painful. So, we’re suffering with a reputation that’s disproportionate to the actual number of problems.”
To find out how Rebecca thinks the industry can fix this problem and become even more successful and prosperous than it currently is, make sure to watch the full interview at the top of the page, and stop by the PMA’s website at http://thepma.org.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.