The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
Breaking News
Clickbooth Announces Two Events for Affiliate Summit New York 2015
Clickbooth announces two events for Affiliate Summit New York 2015 The [...]
Mailers Earning Highest ROI with Mobile Email Offers
The industry is buzzing with recent reports on the effectiveness [...]
A Brief History of Email – Little Known Facts!
Without email, affiliate marketing would not have grown into the [...]
Top 10 Tips for Effective SEO Campaigns in 2015
For good reason, search engine optimization remains one of the [...]
Clickbooth Invalidates Essociate Patent Claims
Sarasota, FL,  February 12, 2015 – On February 11, 2015, [...]
Digital Marketing Mistakes to Avoid
Digital marketing campaigns are a great way to grow an [...] has Made Buying Traffic Easier than Ever Before
A division of Media Breakaway, LLC, The Parking Place revolutionized [...]
5 Effective Ways to Split Test Digital Marketing Campaigns
Split testing is the best way to make a good [...]
How to Create a Successful Content Marketing Campaign
Advertisers have better potential of seeing high conversion rates with [...]
Current Trends in Online Advertising
According to a recent study done by Forrester Research, online [...]

The lifeblood of affiliate marketing is increasing streams of high-quality traffic. This increases the chances of both merchants and web publishers to increase their revenues. Still, obtaining these coveted visitors is only part of the equation. Once they arrive to a publisher’s web page, filled with affiliate links, it is imperative that they don’t leave right away.

Most visitors will arrive at a page, scan it for under ten seconds and leave if they are not interested. So the question is, how do you get more visitors to your page and how do you keep your target audience on your page long enough to start clicking on your affiliate links?

Getting More Visitors To Your Pages

Get more visitors to your pages by providing them with great content. Great content is well-researched and relevant to the reader. The content should inform, inspire, or educate in some way. Content that will try to sell the visitor will most likely be ignored. Anchor text should also be enticing and represent the helpful nature of the content. For example, if you have a visitor with back pain, which link would they most likely click?

  • “Secret product shows you how to get rid of back pain forever! Click here to buy now!!!”


  • “5 Ways To Alleviate Back Pain Without Using Medication”

Chances are, they would click on the second one, but why? The second link represents a piece of content that will inform or educate the visitor. The visitor will also most likely spend more time on the site, researching other content.
This brings us to our second point—content. Using different formats, writing, spoken, video, etc., is a great way to keep things interesting for the visitor.

Examples of great content formats are:

  • Videos
  • Podcasts
  • Interviews
  • Infographics
  • How-to Guides
  • Case Studies
  • Memes
  • Blog Posts
  • Guest Blog Posts
  • Social Media Status Updates
  • Webinars

A mixture of these can be used to keep an affiliate site interesting and relevant. Whatever the medium chosen, it is wise to create the best quality content. The content should be useful, relevant, and motivating.

Content that is motivating causes three reactions—people click, people share, or people click and share.

According to VigLink CEO Oliver Roup, “Content marketing is more than simply writing your own content to attract an audience. It’s also getting people to write about you and link back to your site.”

Taking the time to create great content on the front end, saves you time and resources on the back end. This is because others will do the work of sharing and marketing your content for you. When someone sees content that they feel is very valuable, they feel compelled to share it. People will share it within whatever medium they find it, or they will come to the page and use the sharing tools within your site. This boosts your ability to get more traffic, more clicks and more revenue.

Ease of Monetization

After putting in a lot of effort to produce quality content, it helps to have an efficient affiliate link monetization tool with advanced analytics, especially if it’s simple to implement and use. VigLink has created a cutting-edge program that has taken affiliate marketing to the next level. By automatically affiliating links to over 30,000 retailers, it maximizes earnings and saves affiliates time. The best part is that the technology continues to be developed, paving the way for a more profitable affiliate marketing experience, for both publishers and merchants.

Disclosure: I am an advisor to VigLink because I believe they have a unique, powerful, and useful tool that benefits anybody who uses it.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.


Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

Facebook Twitter YouTube 

Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

More Posts - Website

Follow Me:

One thought on “How To Use Content Marketing in a Link Economy

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>