lamisil online australia, antabuse online australia, allopurinol online australia, accutane generic online uk, no prescription ondansetron online, sale of ondansetron online, seroquel online uk
The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
Breaking News
A Brief History of Email – Little Known Facts!
Without email, affiliate marketing would not have grown into the [...]
Top 10 Tips for Effective SEO Campaigns in 2015
For good reason, search engine optimization remains one of the [...]
Clickbooth Invalidates Essociate Patent Claims
Sarasota, FL,  February 12, 2015 – On February 11, 2015, [...]
Digital Marketing Mistakes to Avoid
Digital marketing campaigns are a great way to grow an [...]
Redirect.com has Made Buying Traffic Easier than Ever Before
A division of Media Breakaway, LLC, The Parking Place revolutionized [...]
5 Effective Ways to Split Test Digital Marketing Campaigns
Split testing is the best way to make a good [...]
How to Create a Successful Content Marketing Campaign
Advertisers have better potential of seeing high conversion rates with [...]
Current Trends in Online Advertising
According to a recent study done by Forrester Research, online [...]
Cake Investors Fuck Jeff McCollum – Fired
 Jeff has been fired by Cake. Cake owners “terminated the [...]
Maximizing Reach & Awareness on Facebook Via Check-ins
Make Local Search and Facebook work together for your business [...]

September 26th, 2013
Is Your Data Safe?

image

Mike Vickers, CEO of the data hygiene company, ImpressionWise, is currently named in a lawsuit filed by a California ISP for violation of the federal “CAN-SPAM” act. If you want all of the details, you can read about the case here on Spamhaus’ ROKSO page.

Now, maybe I am just wrong, but as I was reading this case I couldn’t help but feel concerned by the fact that a list hygiene company would send bulk email. After all, isn’t that exactly what their services are supposed to prevent? If list hygiene companies are, in fact, sending bulk email, it makes me wonder—can you trust your data with anyone these days?

To quote ImpressionWise’s website, “…the most critical factor when considering a data hygiene service provider is data security. Will your data only be used only for the purposes mutually agreed upon? Will your data remain yours or will it mysteriously find its way into unknown hands…”

The lawsuit is vague on details of the source of the data, however, the question still remains—How can you trust anyone with your data? To make matters worse, the lawsuit claims that Vickers sent bulk email from California, the worst State in America for such federal and illegal spam tampering.

This brings up another question. If Vickers really did send spam, can you trust your data with his new policies after he’s been accused of breaking a federal crime? After all, he is the CEO. I guarantee his team is going into serious damage control mode having been listed in the ROKSO filings (Register of known spam offenders).

Following this suit, and the many others like it, I would like to know what steps can be taken to secure an agreement between a service company and a data provider. There has to be a new gadget or way of thinking to help build trust in this modern age of data. Should we use encryption? Do we create more diverse APIs?

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

Facebook Twitter YouTube 



Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

More Posts - Website

Follow Me:
TwitterFacebookYouTube

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>