Mike Vickers, CEO of the data hygiene company, ImpressionWise, is currently named in a lawsuit filed by a California ISP for violation of the federal “CAN-SPAM” act. If you want all of the details, you can read about the case here on Spamhaus’ ROKSO page.
Now, maybe I am just wrong, but as I was reading this case I couldn’t help but feel concerned by the fact that a list hygiene company would send bulk email. After all, isn’t that exactly what their services are supposed to prevent? If list hygiene companies are, in fact, sending bulk email, it makes me wonder—can you trust your data with anyone these days?
To quote ImpressionWise’s website, “…the most critical factor when considering a data hygiene service provider is data security. Will your data only be used only for the purposes mutually agreed upon? Will your data remain yours or will it mysteriously find its way into unknown hands…”
The lawsuit is vague on details of the source of the data, however, the question still remains—How can you trust anyone with your data? To make matters worse, the lawsuit claims that Vickers sent bulk email from California, the worst State in America for such federal and illegal spam tampering.
This brings up another question. If Vickers really did send spam, can you trust your data with his new policies after he’s been accused of breaking a federal crime? After all, he is the CEO. I guarantee his team is going into serious damage control mode having been listed in the ROKSO filings (Register of known spam offenders).
Following this suit, and the many others like it, I would like to know what steps can be taken to secure an agreement between a service company and a data provider. There has to be a new gadget or way of thinking to help build trust in this modern age of data. Should we use encryption? Do we create more diverse APIs?
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.