Affiliate Summit is one of the most anticipated events of the year for Internet marketers, and 2013’s event was definitely one for the record books. With hundreds of affiliates, advertisers, publishers, and networks in attendance, TheMail was fortunate to meet and interview people from all walks of the industry. For all of our exclusive video interviews from ASE 2013, visit our Affiliate Summit hub HERE.
If you’re unfamiliar with Market Health, it is an affiliate network focused on health and beauty products with 100 offers ranging from herbal supplements, to skin care, to vitamins. While we were at Affiliate Summit this year, we were able to interview Joe Cucurillo from Market Health who told us that one of the reasons Market Health is able to maintain its high payouts is because he is able to create custom, exclusive offers for affiliates based on their traffic or niche.
“I manage Market Health’s custom side of the business where we work on facilitating custom relationships for advertisers and networks,” Joe explained. “If somebody’s doing something large volume, then obviously they have an understanding of their traffic source and the users that they’re reaching in that traffic source, and what I try to do is put together the best offer flow that allows them to get the highest ROI on their percentage, on their spend, plus protect that. So it’s not like we build something for them and then I go and give it out to every other person. What I build with somebody, I protect for them so that they continue to make as much money as they possibly can for the length, the life cycle of that offer.”
To learn more about Market Health’s affiliate network, or how Joe can help you build a great offer, check out the interview at the top of the page and visit http://www.markethealth.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.