By: Amy Merrill, Page One Power
For large companies with a comparable budget, SEO strategy can be a bit of a no-brainer as far as deciding to hire a link building company or content creation service. Small and medium sized businesses have far more difficult decisions facing them when it comes to determining what search engine optimization strategy will work best for their business and their pocketbook.
Know Your SEO Options
Not all SEO has to be implemented by an outside company. Often, in-house SEO is just as vital to a company’s success as outsourced SEO can be. That isn’t to say you should tackle it all on your own though.
In-house SEO often is best at on-page optimization—meaning SEO related specifically to the company’s website, whereas an SEO firm generally excels in off-page SEO—more specifically, link building. The resources available to an outside SEO firm allow for a group or team of people to work on your account. They are capable of more broad and comprehensive coverage as far as link building is concerned and they are able to take a more open look at the company’s needs.
In-house SEO is more cost effective, however, and can often work more closely with important internal departments like IT and product managers.
Unfortunately, though, if your in-house SEO quits for any reason, this can have a huge impact of your company. In the world of outsources SEO even if individuals working for the company quit, they have the ability to seamlessly continue work for your company.
Regardless of whether or not you decide to outsource or use in-house SEO or a combination, both on- and off-page SEO is essential and your SEO efforts will not be successful if attention isn’t paid to both.
SEO Is An Investment
Like other investments, immediate results are an unrealistic expectation, but that doesn’t mean you shouldn’t be diligent in tracking in-house and outsourced SEO.
There are two common reasons small businesses struggle with driving traffic to their homepage and internal pages, or grow revenues following a blog or SEO campaign, and both are rectifiable
How To Find a Quality SEO Firm
Do some independent research before making any hiring decisions. If you decide to outsource some help, check to see how successful that company has been in its own SEO endeavors.
There is no formula or specific recommendation that can fit any business when it comes to SEO. A combination of in-house and outsourced SEO can often be the best solution, but it absolutely isn’t the only one. Take your time doing research about different companies and carefully check individual credentials when hiring anyone in SEO. Talk with various companies and compare possible strategies, and lastly, remember that on page optimization and off page optimization are both important and to skip one in favor of the other will not help your rankings in the long run.
Amy Merrill is a freelance SEO, online marketing, and blog optimization writer. Amy is currently working at Page One Power, an SEO company based in beautiful Boise, Idaho as a writer. She spends her free time working on her own blog posts and a variety of freelance articles.