In our final interview from Casual Connect, we’re speaking with Scott Dudelson from Swagbucks.com. Swagbucks is a loyalty and rewards program, powered by Prodege LLC, that allows web users to earn virtual currency by doing the things they do every day, such as search the web, shop at their favorite retailers, and engage in activities like phone recycling, submitting polls, and completing special offers.
In our interview with Scott, we touched on the mobile space and how Swagbucks plans to implement their rewards program and new app into the mobile marketplace. Scott told us that although Swagbucks has seen a constant rise in mobile traffic, that doesn’t mean that surviving in the mobile ecosystem is going to be easy.
“We’re in a good position where we’ve got 8 million members already on the web that we can push to our mobile product, the barrier going forward is going to be acquiring new users, because there’s a lot of competition in the marketplace, but with a good product we hope and believe that we can do it.”
To learn more about Swagbucks, watch the full interview at the top of the page and make sure to visit their website at http://www.swagbucks.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.