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Distimo is a free app store analytics tool that tracks over 3 billion downloads per quarter for major developers worldwide. It provides developers and financial services companies with data from mobile applications, enabling them to make well informed strategic decisions in the app market. We caught up with Distimo’s Director of Marketing Tanisha Gupta at the Casual Connect conference in San Francisco last week and spoke with her about the company’s product, how it works, and why various types of businesses could benefit from the information Distimo provides.

“Various different people are using it for different reasons,” Tanisha told us. “I think lots of publishers are using it to see how their competitors are doing, to set benchmarks, you have investors that are using it to see what companies to invest in, to see how well companies are doing, so there’s a lot of different uses for this information.”

To find out all of the details of Distimo’s service, make sure to watch the full interview at the top of the page and also stop by their website at http://www.distimo.com.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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