The Casual Connect conference was a great networking opportunity for game developers and mobile advertisers alike, as it brought the best of both worlds together under one roof. During our visit to the conference, TheMail was able to meet up with SponsorPay Account Manager Eileen Wang to talk about the company, what they do, and the trends that they’re witnessing in the performance and mobile marketing channels.
When we asked about the current trends that SponsorPay is seeing in both the mobile gaming and mobile advertising worlds, Eileen told us that they’re seeing a shift from quantity to quality, placing less focus on metrics such as installs and emphasizing the importance of a user’s life time value (LTV).
“Right now, I feel like game developers that we mostly target are focused on getting better LTV for their users,” she explained. “So there’s a lot of targeting that’s coming into play—a lot more focus on our end to better optimize our offers and what offers they want to see on their app versus what they don’t want to see.”
Overall, SponsorPay echoes the same sentiments as many of their contemporaries when it comes to the mobile space—now, advertisers and game developers are looking at the qualitative value of users rather than simply trying to play the statistics and putting apps in front of as many users as possible in the hopes that some of them will pay to use the app. In 2013, the trends appear to be eagle-eye focused on quality content, quality users, and responsiveness across various devices and platforms.
To learn more about SponsorPay’s platform, tools, and services, make sure to watch the full interview above, and stop by their site at http://www.sponsorpay.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.