TheMail is back again today with another exclusive video interview from the Casual Connect conference that was held recently in San Francisco. This time, Murray is chatting with PlayHaven’s Director of Marketing Kasey Galang about the ways in which game developers can work with PlayHaven’s bevy of tools to help get their games in the hands of more users, and ultimately increase their revenue.
PlayHaven is an end to end platform that provides everything from acquisition tools to engagement tools to monetization tools for game developers, or as Kasey simply puts it, PlayHaven is a “business engine for mobile game developers.” Based in San Francisco, PlayHaven offers its clients not only ways to make money from their creations, but also insights and segmentation tools that allow developers to get a detailed look at the success of their games, and understand how to better monetize them.
According to Kasey, PlayHaven’s tools are perfectly tailored to the needs and wants of mobile game developers, and offer up great tools for them to take their product to the next level.
“We’re seeing a lot of folks talking about this AEM,” she told us, “and this AEM is acquire, engage, and monetize. And the way to do that effectively is to really focus on your key performance indicators within each of those sections, and optimize with our tools, or with a variety of other tools—there’s a bunch of solutions out there.”
To find out more about PlayHaven and their tools, make sure to watch the full interview at the top of the page, and visit their website at http://www.playhaven.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.